1. We explore alternative ways of understanding value creation in business and look beyond short-term shareholder value.

​​

2. We pursue evolution and optimization, not only growth and maximization.

​​

3. We allow the space to question and re-design every aspect of a business, from its ownership, to its product portfolio.

​​

4. We see technology as means, not as goal.

​​

5. We focus on collaboration, not competition.

​​

6. Ideas have value by themselves, not because of who is proposing them​. We drive the common good, not gurus.

​​

7. Diversity of thought, dialogue and free interchange guide our activities.

​​

8. We stimulate open repositories as means to make knowledge more transparent and accessible.

​